={${companyname}} (“we”, “us” or “our”) use cookies and similar tools across our websites to improve their performance and enhance your experience. This policy explains how we do that.
A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website, which enables the website to tailor its offerings to your preferences when you visit it.
The source of each cookie also varies. Some cookies are owned and created by ={${companyname}} ('first-party' cookies), but others are supplied by independent companies ('third-party' cookies).
Cookies are NOT viruses, any kind of malware, programs or applications. Cookies can't see the files on your computer. We prioritise your privacy and handle all gathered information in accordance with our Privacy Policy.
What all of this means is that you get the best possible user experience and relevant information based on your needs.
Essential cookies enable smooth navigation of the website and access to key features, such as secure areas, while also remembering form information within a session, balancing visitor load across servers, displaying the correct version of the site for your device, tracking user sessions, and recording your cookie consent preferences.
We use Vimeo to embed videos on our website, and these videos may set essential cookies that ensure secure video playback. These cookies are necessary for the secure operation of the video player and help manage requests and prevent misuse. No additional tracking or analytics cookies are applied via this function.
Advertising cookies track user behaviour across websites to deliver personalised ads. They collect data on interests and interactions, enhancing targeted marketing and campaign effectiveness.
These cookies are used to collect information about how visitors interact with our website. Google Analytics uses these cookies to distinguish between unique users and to store session-related data. These cookies gather details such as the number of visitors, the sources of traffic, and the pages users have viewed. While this data is not fully anonymised, it helps us gain insights into our audience and refine our content. Additionally, Google may use this data to deliver targeted advertisements, both on our site and across other platforms.
__gsas
Advertising
3 months
Used by Google to store ad-related settings and preferences.
__eoi
Security
6 months
Tracks user engagement and interaction with Google ads.
__gpi
Advertising
13 months
Gathers anonymous data on user preferences related to Google ads.
__gpi_optout
Advertising
13 months
Stores opt-out preferences for users who do not wish to see personalized ads.
NID
Security, Analytics, Functionality, Advertising
6 months
Stores user preferences and information for Google services, such as language settings.
DSID
Security, Functionality, Advertising
2 weeks
Used for linking user activities across devices to show relevant ads.
test_cookie
Functionality
15 minutes
Determines if the user’s browser accepts cookies.
id
Functionality, Advertising
OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere
Unique identifier cookie for tracking user interactions with ads.
__gads
Advertising
13 months
Tracks ad performance on Google properties and partner sites.
GED_PLAYLIST_ACTIVITY
Advertising
Session
Tracks video playback and engagement data on Google video platforms.
ACLK_DATA
Advertising
5 minutes
Helps track ad click data for Google Ads campaigns.
receive-cookie-deprecation
Security, Advertising
6 months
Marks users who’ve opted out of certain types of cookies.
pm_sess
Security, Functionality
30 minutes
Stores session-related data for managing ad preferences.
pm_sess_NNN
Security, Functionality
30 minutes
Session identifier to track ad interactions for Google users.
aboutads_sessNNN
Security, Functionality
30 minutes
Maintains user preferences for ad personalization.
FPAU
Analytics, Advertising
90 days
Used to identify and track individual ad interactions across websites.
ANID*
Advertising
13 months EEA UK / 24 months elsewhere
Identifies and serves personalized ads across Google properties.
AID*
Analytics, Advertising
13 months EEA UK / 540 days elsewhere
Connects user interactions across devices to better personalize ads.
ar_debug
Analytics, Advertising
90 days
Used by developers for testing and debugging Google ad integrations.
IDE
Advertising
13 months EEA UK / 24 months elsewhere
Stores ad preferences and interaction data for retargeting and ad personalization.
TAID*
Analytics, Advertising
14 days
Tracks ad clicks and interactions for cross-device reporting.
FPGCLDC
Analytics, Advertising
90 days
Stores link click data for conversion tracking across devices.
_gcl_dc
Analytics, Advertising
90 days
Conversion tracking cookie for Google Ads linking ad clicks to website actions.
_gcl_au
Analytics, Advertising
90 days
Used by Google AdSense to experiment with ad efficiency across websites.
FLC
Advertising
10 seconds
Tracks ad performance and conversion data for Google ads.
RUL
Advertising
12 months
Stores data to optimize ad delivery and performance.
FPGCLAW
Analytics, Advertising
90 days
Tracks conversion actions for Ads campaigns across devices.
FPGCLGB
Analytics, Advertising
90 days
Assists in tracking ad conversions and performance.
FPGSID
Analytics, Advertising
90 days
Session identifier for ad conversion tracking across platforms.
_gcl_gb
Analytics, Advertising
90 days
Used for Google ads conversion tracking specific to certain ad types.
_gac_gb_
Analytics, Advertising
90 days
Stores ad campaign information for Google Ads within Google Analytics.
_gcl_aw
Analytics, Advertising
90 days
Tracks ad click interactions for Google Ads campaigns.
GCL_AW_P
Analytics, Advertising
90 days
Stores data on ad click-throughs and conversions.
_gcl_gs
Analytics, Advertising
90 days
Session identifier for conversion tracking with Google ads.
_gcl_ag
Analytics, Advertising
90 days
Used for ad tracking and conversion optimization in Google Ads.
1P_JAR*
Advertising
30 days
Stores information about user preferences and ads interactions.
Conversion
Advertising
90 days
Tracks user actions after interacting with ads to measure conversion.
YSC
Security
Session
Unique identifier cookie for tracking YouTube video views.
VISITOR_INFO1_LIVE
Security, Advertising
180 days
Tracks user settings and video playback preferences on YouTube.
VISITOR_INFO1_LIVE__k
Security, Advertising
180 days
Stores YouTube playback preferences for signed-out users.
VISITOR_INFO1_LIVE__default
Security, Advertising
180 days
Saves default settings for YouTube playback.
FPLC
Analytics
20 hours
Collects ad campaign data for conversion tracking on websites.
_ga
Analytics
2 years
Used to distinguish unique users for Google Analytics.
_gac_
Advertising
90 days
Holds Google Ads campaign information within Google Analytics data.
_gid
Analytics
24 hours
Identifies unique users per day to track website interactions.
_gat[_ ]
Analytics
1 minute
Limits the data collection rate for high-traffic sites.
__utma
Analytics
2 years
Identifies unique visitors and measures their visits over time.
__utmb
Analytics
30 minutes
Tracks a user’s session on a website, including when it begins and ends.
__utmc
Analytics
Session
Determines the end of a browsing session.
__utmt
Analytics
10 minutes
Throttles request rate to reduce server load.
__utmz
Analytics
6 months
Tracks how users arrive at a website (e.g., from search engines or ads).
__utmv
Analytics
2 years
Allows custom tracking of visitor segments for more detailed analysis.
AMP_TOKEN
Functionality
30 seconds to 1 year
Manages AMP (Accelerated Mobile Pages) user identification.
FPID
Analytics
2 years
Tracks unique user interactions on a website for Analytics purposes.
GA_OPT_OUT
Functionality
10 Nov 2030 (all cookies)
Stores user preference to opt out of Google Analytics tracking.
_ga_
Analytics
2 years
Maintains session data in Google Analytics for performance analysis.
_dc_gtm_
Analytics
1 minute
Controls loading of Google Tag Manager scripts on pages.
_gaexp
Analytics
Set by customer; max of 93 days
Used to determine user inclusion in A/B testing experiments.
_gaexp_rc
Analytics
10 seconds
Tracks participation and performance in Google Optimize experiments.
_opt_awcid
Analytics
24 hours
Stores AdWords campaign ID for optimization experiments.
_opt_awmid
Analytics
24 hours
Stores AdWords match type for experiment tracking.
_opt_awgid
Analytics
24 hours
Keeps data on AdWords ad group IDs for experiment reporting.
_opt_awkid
Analytics
24 hours
Saves AdWords keyword data for A/B testing.
_opt_utmc
Analytics
24 hours
Tracks experiment participation status.
_opt_expid
Analytics
10 seconds
Stores the ID of the current experiment and variation for tracking.
APC
Advertising, Security
6 months
Used for performance monitoring and error tracking on Google services.
You can set your cookie preferences when you first visit our website and manage them on subsequent visits by simply clicking 'Manage Cookies' at the bottom of every page. You can also manage and delete cookies directly via your browser settings.
The terms of this Policy may change from time to time. We shall publish any material changes to this Policy via appropriate notices either on this website or by contacting you using other communication channels.